Perception of Professional Heath Care Workers Towards Internal Marketing at Port Said Selected Hospitals

Civil affairs; Port Said; 1956.

Marketing strategies of hospital service organizations in Nigeria: a study of selected privately owned hospitals in Port Harcourt.

This study was centered on the identification of the marketing strategies of hospitals and the factors that militate against their effective adoption and implementation. A total of 80 hospitals in Port Harcourt responded to a structured questionnaire administered on them. It was found, among other things, that many hospital organizations apply marketing strategies, and that hospitals that adopt...

Learning organizations, internal marketing, and organizational commitment in hospitals

BACKGROUND Knowledge capital is becoming more important to healthcare establishments, especially for hospitals that are facing changing societal and industrial patterns. Hospital staff must engage in a process of continual learning to improve their healthcare skills and provide a superior service to their patients. Internal marketing helps hospital administrators to improve the quality of servi...

Learning organization, internal marketing, and organizational commitment in hospitals

Background: This study provides empirical evidence of the relationships among learning organization, internal marketing, and organizational commitment. Internal marketing assists hospital administrators in improving the quality of service provided by nursing staff to their patients and allows hospitals to build a learning culture and enhance the organizational commitment of its nursing staff. M...

Awareness towards Occupation Exposure among Health Care Workers of a Tertiary Care Hospital: A KAP Survey

Background and Objectives: Health care workers are under constant exposure to the risk of ooccupational blood-borne infection, which most of the time can be avoided by observing standard precautions. The aim of this study was to assess the knowledge, attitude and practices of health care workers of a sample tertiary care hospital towards occupational exposure to blood-borne pat...